AdWords is one of the most popular advertising mediums for businesses of all sizes. While it can sometimes be harder for a small business with limited resources to succeed with AdWords, there are many things you can do to make AdWords a highly profitable method of advertising for your business, regardless of the size of your marketing budget. Here are a few of these proven strategies.
1) Use Geo-Targeting
AdWords geo-targeting features allow you to focus your ads on people in the geographic area around your business, as well as those who are entering keyword search phrases or viewing content that pertain to that same area. Achieving top ad placement for such keyword phrases is much easier and less costly than getting them for phrases that are more generic and don’t include the mention of the city or state your business operates in. Having your ads displayed to people in your immediate area will also help your brand to become more recognizable and memorable in your local market over time.
2) Excel At Mobile Marketing
If your ads are not being shown on mobile devices, you’re losing a lot of potential leads and sales. In fact, the vast majority of online searches today are performed from devices such as mobile phones and tablets. Ensure that all of the ads you place through AdWords are mobile-friendly and tailor the messages of your ads specifically to mobile viewers.
3) Utilize And Optimize Landing Pages
Never simply direct traffic from an AdWords campaign to the home page of your website or online store. The more specific your landing page is to the keyword phrase that leads a visitor there, the higher your conversions will be. Optimize each landing page by split-testing several options that include different copy, layouts, images, calls to action and more. This enables you to find the best possible landing page for each AdWords ad, and in turn, save money while also creating more leads and sales.
4) Get Qualified Help
Getting started with AdWords and creating your first successful campaign can be a challenging thing to accomplish. This is especially true for small business owners who are often juggling multiple aspects of their businesses at the same time. Professional AdWords consultants are an affordable and convenient option if you want to use AdWords to market your products and services but you don’t have the time to do so on your own.
These are just a few of the many ways you can set your small business up for success with AdWords. By focusing on your geographic area, optimizing landing pages, marketing to mobile users and enlisting the help of professionals, such as SkyLowe, your ad campaigns will be profitable for years to come.