These days, on-page SEO can be a challenge, but there are some steps you can take to effectively optimize your website for peak performance. This guide will cover all of the ways to superpower your website using on-page SEO in 2020 to stay ahead of the competition and attract people...
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Key Social Media Marketing Trends in 2020
Key Social Media Marketing Trends in 2020 If you want to get the most from your social media marketing strategies in 2020, there are some trends to keep in mind as the year progresses. Social media will continue to be an integral part of digital marketing, making it necessary to...
SEO from Scratch: A Marketing Guide for Small Businesses
Small businesses looking to grow without the need to invest a lot of money in expensive advertising and marketing programs need to understand what SEO is, how it works, and how to do it. SEO is an acronym for search engine optimization. It isn't any one action or strategy, but a...
Effective Email Marketing Strategies
Email should now be an important part of any business's marketing strategies. With so many people being connected to the Internet, if you are not emailing potential customers then you are missing a serious trick. However, you can't just send out emails and expect immediate positive results. You need to...
Video Can Add Value to Your E-commerce Marketing Plan
Video is a highly valuable tool in an e-commerce marketing plan. Using videos to sell products and services is one of the soundest marketing strategies. Not only can you use them to increase consumer engagement and purchasing activity, but you also can apply them successfully for multiple marketing campaigns. Videos...
The Five Best Ways for Small Business Owners to Add Sizzle to Their Visual Marketing in 2019
If you want to ensure your small business' marketing is effective in 2019, one of the savviest moves you can make is to upgrade your visual marketing strategy. While content marketing and social media marketing are core components of effective small business growth marketing, neither works without a detailed visual...
8 Ways to Get Quality Backlinks Without Spending a Dime
A site without backlinks is essentially invisible online. Not only do backlinks determine your page rankings in search engines, but they also show search engines what types of sites and topics relate to your website. Over the years, new platforms, online capabilities, and browser ranking factors have changed the ways...
What Does the Future Hold for SEO?
SEO is a term that has developed over the years and these days many people see it as more of a scientific approach to marketing. It's vital for websites to use content that is optimized for search engines so that they can get as high up in search rankings as...
Social Media: Four Reasons You Don’t Need to Be on Every Platform
Most businesses now realize that a full digital presence is crucial to be successful today. Social media is a significant part of that, but correctly managing it can be the tricky part. Most brands believe they need to be on a lot of different platforms, theorizing that it will increase...
How to Create a Successful B2B Content Marketing Strategy
Creating a successful B2B content marketing strategy is easier said than done; many marketers have different views on what works and what doesn't. Eighty-six percent of digital marketers are using content as a way to educate and inform their audience, according to MarketingProfs. When you are writing countless pieces of...