SkyLowe https://skylowe.com Inbound Marketing Agency Mon, 25 Nov 2019 18:56:27 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.5 https://skylowe.com/wp-content/uploads/2018/10/cropped-SkyLowe-horizontal-rt-logo-for-website-32x32.png SkyLowe https://skylowe.com 32 32 145381709 A Complete Practical Guide for On-Page SEO in 2020 https://skylowe.com/2019/11/25/a-complete-practical-guide-for-on-page-seo-in-2020/ https://skylowe.com/2019/11/25/a-complete-practical-guide-for-on-page-seo-in-2020/#respond Mon, 25 Nov 2019 18:56:27 +0000 https://skylowe.com/?p=4059 These days, on-page SEO can be a challenge, but there are some steps you can take to effectively optimize your website for peak performance. This guide will cover all of the ways to superpower your website using on-page SEO in 2020 to stay ahead of the competition and attract people actively looking for what you […]

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These days, on-page SEO can be a challenge, but there are some steps you can take to effectively optimize your website for peak performance.

This guide will cover all of the ways to superpower your website using on-page SEO in 2020 to stay ahead of the competition and attract people actively looking for what you have to offer.

 

What Exactly Is On-Page SEO and Why Is It So Important?

On-page SEO entails optimizing the individual pages on your website to perform well in search engines, while on-site SEO will optimize the site collectively. For example, one aspect of on-page optimization may involve changing a single page’s URL, while on-site optimization could entail installing an SSL certificate, or Https, to keep your site secure.

Together, both on-page and on-site SEO can maximize your website’s visibility and help you attract more visitors.

Without on-page SEO practices in play, Google and other search engines may not understand what your pages are about and rank them highly to get people to see them. On-page optimization can also allow for a better user experience across your website, improving navigability.

Many aspects will continue to go into on-page optimization in 2020, including keyword research, copywriting, conversions, media, linking, and website design. All of these can help you rank higher in search results and hold visitors’ attention.

 

How to Perform On-Page SEO in 2020

If you want to effectively optimize your website and increase visibility, there are certain steps you can take that will help boost both rankings and usability.

 

  1. Make Sure Your Website Is Crawlable and Indexable

One of the first steps to optimizing your website via on-page optimization is taking note of all currently indexed and crawlable pages. Tools such as Screaming Frog and others are either free or affordable and can let you know which pages are visible to search engines.

Three key components of your page to extract from a site crawl will include your URLs, page titles, and meta descriptions. Optimizing these will be crucial to building on-page SEO.

 

  1. Perform an SEO Audit and Define Your Site Architecture

Another way to find out what needs to be optimized on your webpages is through an SEO audit.

Using tools like SEMRush, you can find out what’s working on your webpages and what could benefit from improvement, including any errors or instances of missing meta descriptions.

 

  1. Fix All URLs, Titles, and Descriptions

Once you have gathered a list of all of your webpages’ assets, you can then begin to make fixes, updating URLs, titles, and meta descriptions with relevant keyword phrases and calls to action.

Keep in mind that all page titles that appear in search engines will need to be around 55-60 characters at a maximum, as Google will cut them off if they’re too long.

Meanwhile, your meta descriptions should be somewhere between 155 to 160 characters. Note that these won’t affect rankings, unlike your titles, so try to avoid keyword stuffing in your descriptions and instead use them to entice people to visit your website. Discuss what’s on the page in a short sentence or two and include a call to action such as “learn more here” or “request a quote today!”

While Google has been known to change pixel width limits for titles and descriptions, these long-standing maximums will likely still be the standards for on-page SEO in 2020.

 

  1. Figure Out Who Your Audience Is

If you want the right people to find you, it’s important to know your audience well. Each page may even target a different audience, depending on the variety of products or services offered and the different steps of the buying process.

You may want to target a single persona or several, whether you’re targeting parents or teens, men or women, or other demographics.

Once you have determined who you want to target, it’s time to optimize your pages accordingly. You should always optimize pages for your audience rather than search engines, as platforms such as Google will reward you if your webpages are user-friendly.

 

  1. Update Page Titles

With your list of page titles and a good understanding of what each page is about along with your target audience, you can update titles that could benefit from improved optimization.

Page titles should include relevant search-friendly keywords while also giving users a good idea of what’s on the page. If there’s ample space in the title, you could also include your company name after the keywords, separating it using a pipe, as such: “[Keyword Phrase] | [Company Name]”

It may seem like a simple task to write page titles, but they can prove invaluable to your SEO campaigns.

 

  1. Update Meta Descriptions

In addition to your titles, you should update your meta descriptions, as your audience will see these directly beneath the title in search results. Keep it succinct, clear, and persuasive, but remember that this description will not have a bearing on ranking. Instead, it can supplement your SEO by encouraging users to click through to your page.

 

  1. Track All Keywords and Topic Relevance

In many cases, the main keywords you’ll use for your pages will be the specific topic the pages cover. Thus, defining a single topic for each page should be your initial step before keyword research.

Make sure you have pages that go into detail regarding each topic to inform viewers while enriching your content with naturally incorporated, relevant keyword phrases throughout.

Other pages may contain shorter content, in which case you should ensure that a specific keyword or set of them is incorporated and tracked.

 

  1. Perform a Content Audit and Make Appropriate Changes

All of your content should be consistently helpful, useful, comprehensive, and consumable for your audience.

One of the best ways to determine whether your content is helping or hindering your marketing efforts is to conduct a content audit. This should entail making sure your content is written for people, not search engines, with content that effectively guides potential customers along through the buyer’s journey to a sale.

Content should also be free of any grammatical errors and clunky text that’s difficult to read. However, long-form content that goes into great detail is favored and still will be for on-page optimization in 2020. This means that if you want a better chance of ranking in today’s SEO environment, you’re better off writing pages exceeding 1,000 words featuring rich, fresh content. Apart from helping with rankings, long-form content can also answer any and all questions your audience might have, generating more marketing- and sales-qualified leads in the process.

You should also split up your content to make it easier to digest, with headings, subheadings, and even occasional bullet points to help break things up.

People don’t want to face a solid wall of text, preferring a layout that’s easier on the eyes while allowing them to efficiently navigate the page and find the information they need.

 

  1. Don’t Forget About Visual Content

Text isn’t all that matters when it comes to content and SEO. In fact, many users who don’t have the time or patience to read through lengthy blogs or pages may prefer more visual content such as infographics, images, and videos to provide them with pertinent information.

In many cases, you can supplement written content with visual content to create a page that’s truly optimized for the ideal user experience. Videos and other embedded content can help improve your webpage’s visual appeal and further break up your text.

 

  1. Implement an Interlinking Strategy

You can make your website easier to navigate while boosting other pages’ rankings by practicing interlinking on your pages.

Interlinking will entail connecting a page to others by using hyperlinks and relevant anchor text to lead users to various parts of your website for more information. This will help you out SEO-wise by associating these linked pages with high-quality content and the relevant keyword appearing in your anchor text.

 

  1. Regularly Measure Your Pages’ SEO Performance

You won’t know how well your pages are performing if you don’t look at the data behind them. This is why you should always measure performance using Google Analytics and other platforms that can give you a full understanding of how your website is doing.

Take a look at all metrics such as visitors, conversions, and bounce rate to determine which pages are getting the results you want and which ones you’ll want to modify.

Doing so will help you make better decisions around content optimization and figure out which techniques are worth continuing or trying.

 

Superpower Your On-Page SEO in 2020

Taking all of these steps can help you get the most from your on-page optimization in 2020 as the year progresses. Although many changes in the digital marketing world are likely to occur throughout the year and into the future, these common practices are still tried and true and will likely remain relevant as we enter the next decade of SEO. If you need help or have any other questions, please feel free to contact us.

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Key Social Media Marketing Trends in 2020 https://skylowe.com/2019/11/04/key-social-media-marketing-trends-in-2020/ https://skylowe.com/2019/11/04/key-social-media-marketing-trends-in-2020/#respond Mon, 04 Nov 2019 18:49:23 +0000 https://skylowe.com/?p=3082 Key Social Media Marketing Trends in 2020 If you want to get the most from your social media marketing strategies in 2020, there are some trends to keep in mind as the year progresses. Social media will continue to be an integral part of digital marketing, making it necessary to effectively leverage Facebook and other […]

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Key Social Media Marketing Trends in 2020

If you want to get the most from your social media marketing strategies in 2020, there are some trends to keep in mind as the year progresses. Social media will continue to be an integral part of digital marketing, making it necessary to effectively leverage Facebook and other channels if you want to superpower your campaigns.

Despite social media’s importance in today’s digital marketing environment, it can be a challenge to keep up with the changes that social media marketing undergoes, as what worked one year might be obsolete the next.

Here are some of the key social media marketing trends in 2020 that you should look out for if you want to develop an effective strategy.

 

A Decrease in Social Media Use

Billions of people use social media today, with more people using it every year, but a growing number of users are attempting to “detox” from social media at the same time. This means that more people are starting to delete apps or their profiles altogether.

People are taking either a temporary or permanent break from social media platforms for myriad reasons. Some have chosen to “detox” because they simply don’t trust the various platforms, while others are worried about being misled with false news and other misinformation, along with privacy concerns.

Keep in mind that this trend doesn’t mean you should consider avoiding social media marketing, but it should help inform how you utilize social media in your digital marketing campaigns. The most important step to take is to make social media one of many marketing channels that can boost your campaigns. Social media should be used in conjunction with other media such as email and search engine marketing to help you get the best possible results.

This trend also means that you should work to make your social media presence meaningful, satisfying your audiences with engaging and helpful content that keeps them returning and attracts new customers or clientele. If you stand out in a positive way, social media marketing in 2020 will be worth the time and effort.

 

Community Building

One of the best ways to make social media marketing a valuable asset for your marketing campaigns is to engage with your audience. In addition to increasing likes and shares, you need to develop social media strategies that help cultivate more meaningful interactions.

You’ll find no shortage of B2B and B2C brands out there with large social media followings, but in many cases the level of engagement is minimal. The secret to getting your followers to engage with your brand will be to build a community around your content.

One of the best ways to make sure you’re getting the most from social media channels is to consistently measure your efforts and engage with your audience. This way you can gauge what’s working and what could benefit from improvement. Feel free to experiment and determine what sticks and what you should ditch.

More than anything, potential customers want to see what current or past customers have to say about your products, and encouraging customer comments and chats with your company via Twitter or other platforms can persuade prospects.

You can attract more current and potential customers to your social media profiles by regularly posting and promoting content using a voice that’s uniquely yours, which will give your business a personal touch that helps people see you as a trustworthy source for information, along with solutions to their problems.

The more customers feel like your business is a “friend” to them on social media, the more engagement you’ll inspire with both your social media page and website.

 

Marketing Through Word-of-Mouth and Influencers

Another advantage that comes from developing a social media community is the spread of brand awareness via word-of-mouth marketing. Social media influencers will be able to promote your products or services and could be a significant source of potential customers and leads even if they have smaller audiences.

One social media marketing trend in 2020 will be a decrease in trust of larger influencers. Because of their tendency to endorse brands when paid enough, more and more consumers are beginning to believe their reviews aren’t genuine. Subsequently, people are more likely to trust smaller influencers who are a part of their communities. You can also count on smaller influencers to promote your brand honestly at a lower cost than you would need to pay for a more famous influencer, with better overall ROI as you convert those micro-influencers’ audiences.

The more people are talking about you favorably, the more you’ll extend your outreach and attract customers interested in what you have to offer based on their needs.

 

The Use of Alternative Social Media Platforms

Another 2020 social media marketing trend to look out for will be the use of platforms outside of the usual Twitter, Facebook, LinkedIn, and Instagram. Users are getting tired of these platforms and, at the same time, businesses are struggling to gain organic search engagement and traffic.

As a result, you may be better off using alternative social media platforms that are rising in popularity among users. One such platform is TikTok, which has attracted a growing number of users since its inception in 2016. In fact, over 1.1 billion people have installed this platform as of March 2019, with approximately 500 million active monthly users.

TikTok isn’t the best tool for B2B brands, but if you’re in a B2C industry, you can use this to target younger audiences in their teens to twenties.

One platform that’s far from new but still has plenty of traction is Pinterest. Unlike other platforms that people are leaving for the reasons discussed, users are still sticking with Pinterest because of its emphasis on shareable images over more personal posts. According to a recent Pinterest report, 75 percent of users have stated that they’re “very interested” in purchasing new products compared to the 55 percent of users on other platforms.

Other benefits of using Pinterest include the lack of fake influencers, a more user-friendly search function, and the absence of intrusive ads.

A combination of campaigns focused on both TikTok and Pinterest can give you the results you want, with plenty of ways to share original content.

 

Using Social Media as a Form of Customer Service

One element that will always be vital to the customer experience is quality customer service. In today’s digital marketing environment, the customer service you provide will be a lot more visible to everyone online through reviews, complaints, and other public engagements with your brand. These instances are also easier to find using social media.

Many consumers will want the most efficient way to communicate with a company for questions or comments, and through the use of social media people can instantly message businesses for timely service.

Because of its convenience, consumers will expect businesses to use social media to communicate with their customers, providing same-day responses to their questions or complaints. If you want to satisfy your customers, providing fast responses over social media by utilizing these channels as customer service centers can keep people from turning away from your brand.

 

Storytelling Through Social Media

Snapchat and other platforms have made creating stories an important aspect of their features. Telling visual stories using social media can help people further connect with your business, and they can range from sincere anecdotes to fun tongue-in-cheek posts that don’t take themselves too seriously.

People also particularly love Instagram Stories because they’re more authentic than traditional heavily edited posts, content is only up for 24 hours and thus never becomes outdated, and Stories also enable users to share other people’s Instagram posts to connect more easily with other businesses and accounts.

While Instagram Stories aren’t ideal for every brand, more people are going to expect brands to create them, making them worth considering and exploring. Instagram may also add more features for brands as more businesses use them, which may make them more accessible for businesses of all types.

 

Stay Relevant and Ahead of the Competition with Social Media Marketing in 2020

Taking all of these strategies and trends into consideration, you can leverage social media platforms more effectively over the next year to revamp your marketing campaigns and grow your audiences.

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SEO from Scratch: A Marketing Guide for Small Businesses https://skylowe.com/2019/11/04/seo-from-scratch-a-marketing-guide-for-small-businesses/ https://skylowe.com/2019/11/04/seo-from-scratch-a-marketing-guide-for-small-businesses/#respond Mon, 04 Nov 2019 17:34:03 +0000 https://skylowe.com/?p=3070 Small businesses looking to grow without the need to invest a lot of money in expensive advertising and marketing programs need to understand what SEO is, how it works, and how to do it. SEO is an acronym for search engine optimization. It isn’t any one action or strategy, but a composite of several ways to […]

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Small businesses looking to grow without the need to invest a lot of money in expensive advertising and marketing programs need to understand what SEO is, how it works, and how to do it. SEO is an acronym for search engine optimization. It isn’t any one action or strategy, but a composite of several ways to make your business’s webpages rank high in SERPs (search engine results pages).

Many small business managers don’t understand what SEO is or how to implement it in their marketing strategy. But while there’s a learning curve involved, done well, modern SEO is a powerful tool which can offer a considerable return on the time you invest in it. Not least because once it’s done it’s a slow-burn, long-term strategy which delivers results for months and years to come without further investment.

 

What Makes SEO Such a Powerful Marketing Tool?

Over 90 percent of all consumers now go to a search engine, like Google, for information, advice, product descriptions, and reviews as their first step toward any purchase. Most of the words and phrases typed into the search box are questions. Well-constructed pages at the back end and high-quality information at the front end, push your business to the top of search results.

If you run a small business, you can think of search engines as offering you unlimited, free, highly targeted advertising. If your SEO house is in order, Google is your best marketing buddy. But when was the last time you looked beyond page one of the SERPs? Probably never. And no matter how niche your market, Google has to choose those top ten results from millions of competing pages. Done right, SEO gives you the best chance that it’ll choose your business to put in front of potential customers.

 

How Much Does SEO Cost to Implement?

SEO can be as cheap as free, but if you have a little money to invest, you can outsource some work and save time. But one beauty of SEO as marketing for the small business manager or “solopreneur” is that you can do it for nothing and it pays dividends years afterwards. Only you can decide the balance of resources, time and money you can invest.

If you’re building a site from scratch, you can implement SEO into your site design and content from the outset. If you already have a website you want to improve, you must do a site audit (or get one done) to find any issues that need fixing. But once you’ve got the technical aspects of your site in order, cleaned up the code, updated your metadata, and made sure everything complies with legal and industry standards, you must populate your pages with powerful, high-quality, search engine optimized content.

After the first body of work, you can check and update your SEO strategy in just a few minutes a day or less.  If you have the skills, or you’re prepared to learn them, it need cost nothing at all. Otherwise, you must commit to a small investment to get things set up. But whichever way you look at it, it’ll cost a lot less than any other marketing strategy with similar potential returns.

 

Positive SEO and the User Experience (UX)

Back in the 90s when the term SEO was first coined, you’d have heard that it was all about stuffing your content with keywords and building thousands of backlinks to your landing pages. But things have changed since then. Search engines have grown up and now understand what their main purpose is: to deliver the best experience to people using their service.

In the intervening decades search engine algorithms (the programs that figure out which websites to show in the SERPs) have become much more sophisticated. There are now two sides to positive, modern SEO. Make a well-coded, compliant, highly functional website on the back end and give a fast, useful, easily navigable experience to the website visitor on the front end.

So, what does that mean for SEO today? It means that a website should work well, pages should load fast, and the content delivered should be high-quality, useful, authoritative, and engaging. Look after that, and the rest should take care of itself.

 

The Simple Secret of SEO Success

You may think SEO is all about getting more traffic to your web properties. But from a marketing point of view, think again. A website drawing 100,000 monthly visitors may have a very low conversion rate. Another which attracts only 10,000 may turn most of those visitors into customers or subscribers. Despite having lower traffic, the second site will be the most profitable.

So, your SEO strategy should focus on drawing laser-targeted visitors to your webpages and giving them the information or product solutions that they’re looking for. That brings you back to high-quality content which answers your target customers’ needs.

That’s the simple secret of modern SEO: publish the best content you can create, tailored to answer the questions your target customers ask search engines. Do that, and not only your traffic, but your organic backlinks and site authority will grow naturally from user responses, such as sharing on social media and word-of-mouth recommendations.

Know your target audiences. Find out what they need. Deliver it. If you focus on the user-end experience, the search engines will notice that and push your pages up the SERPs. And a high ranking in the search engines will bring you a steady stream of potential customers looking for exactly what you offer. And that, in a nutshell, is modern SEO marketing.

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Effective Email Marketing Strategies https://skylowe.com/2019/10/02/effective-email-marketing-strategies/ https://skylowe.com/2019/10/02/effective-email-marketing-strategies/#respond Wed, 02 Oct 2019 23:58:25 +0000 https://skylowe.com/?p=1481 Email should now be an important part of any business’s marketing strategies. With so many people being connected to the Internet, if you are not emailing potential customers then you are missing a serious trick. However, you can’t just send out emails and expect immediate positive results. You need to know how to use emails […]

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Email should now be an important part of any business’s marketing strategies. With so many people being connected to the Internet, if you are not emailing potential customers then you are missing a serious trick. However, you can’t just send out emails and expect immediate positive results. You need to know how to use emails effectively, and you need to know which people to contact. Take the time to learn some tricks and tips for Internet marketing, to ensure you aren’t wasting your money.

 

Personalize the Message

This is something that can be easily overlooked. You may be sending out a mass email to thousands of customers, but the customers should feel like the email was sent specifically to them. Your potential customers should feel like they are important to you, rather than feeling like nameless faces in the crowd. The best and easiest way to do this is to personalize your messages. Make sure that the emails you send always address the customer by name (where known).

 

Timing is Important

Most people have access to the Internet all the time via mobile phones or laptop computers. This means that an email you send will probably be seen relatively quickly. You should use this to your advantage by sending adverts at key times. For example, if you want to advertise your coffee shop, send out emails early in the morning so all the commuters will see the advert and stop in for coffee on the way to work. If you are advertising an online store, you might be better off sending your emails in the evening when people have the time to surf the web at their leisure rather than trying to sneak a look in the office when the boss isn’t around.

 

Consider Your Formatting

Emails are not just read on computers any more. They can also be read on tablets, phones, and laptops. This means that your email may be appearing on a variety of different screens and in a variety of resolutions. Consider this when you are designing your advert. Ensure that no matter what size screen is used, the advert remains clear and readable. One of the most important things is making sure the text is nice and big so it isn’t a struggle to read on a mobile phone.

 

Use Opt-In

One of the most important things about email marketing is making sure your company is not considered as a “spammer.” If you buy a list of data and start firing out emails to people who haven’t asked for them, you are going to cause annoyance and damage the reputation of your company. Furthermore, if you haven’t checked the data you are using, you could be wasting money sending emails to people who are deceased, or to email addresses that are no longer used. You should always use an opt-in system, whereby people must specifically select to receive emails from you. This way you know that you are always sending to valid email addresses, and you will not get an unflattering reputation.

 

Monitor Your Success

Sending out thousand of emails may sound like a great way to improve your business, but you need to consider how you are monitoring your success. If you don’t monitor the responses, you will have no idea if you are doing a good job. You could actually be wasting lots of money on campaigns that simply don’t work. Consider monitoring in the short-term and the long-term. For example, monitor the hits on your website immediately after sending out your emails, but also monitor if those hits result in people subscribing or becoming repeat customers. Your aim is to build a loyal following of people who will come back to you… repeatedly.

 

Running a business in the modern world involves taking full advantage of every technology available. While print advertising in magazines and newspapers still has its place, you also need to consider how to get your advertisements onto people’s computers and mobile phones. One of the easiest ways is to send out emails to potential customers. However, there is a risk that you could cause annoyance by doing this, so take the time to learn some good email marketing strategies.

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Video Can Add Value to Your E-commerce Marketing Plan https://skylowe.com/2019/09/11/video-can-add-value-to-your-e-commerce-marketing-plan/ https://skylowe.com/2019/09/11/video-can-add-value-to-your-e-commerce-marketing-plan/#respond Wed, 11 Sep 2019 15:11:40 +0000 https://skylowe.com/?p=1476 Video is a highly valuable tool in an e-commerce marketing plan. Using videos to sell products and services is one of the soundest marketing strategies. Not only can you use them to increase consumer engagement and purchasing activity, but you also can apply them successfully for multiple marketing campaigns. Videos will add value and return […]

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Video is a highly valuable tool in an e-commerce marketing plan. Using videos to sell products and services is one of the soundest marketing strategies. Not only can you use them to increase consumer engagement and purchasing activity, but you also can apply them successfully for multiple marketing campaigns. Videos will add value and return on investment for your marketing initiatives.

 

Paid Search

You are probably already aware of the significance of search engine optimization, but you may not have considered that video can increase the value of your paid search campaigns. When Google introduced paid search ads on YouTube, retailers jumped at the chance to bid on keywords on the networks. The paid option offered merchants higher visibility for their video ads, and many businesses with YouTube content are already increasing click-through conversions.

 

Display Advertising

If you want consumers to watch your videos, then display ads might be a useful venue for your business. According to Blue State Digital, display ads outperform search ads for video views. Concurrent with this finding, the company developed a theory that consumers may be more willing to watch videos when previewing display ads. Researchers also believed that most consumers who conducted searches were explicitly looking for website content, not video content.

 

Retargeting Ads

If retargeting ads are part of your marketing strategy, then you might want to consider adding videos there as well. Videos are more compelling than static images and have a better chance of catching consumers’ attention. In recent studies, retargeted ads that included video demonstrated a 5 to 10 percent rise in conversions, with similar numbers for site visits and revenue. SkyLowe offers Retargeting services as well as all of the other methods mentioned in this blog.

 

Email Marketing

You can expand the use of product and service videos beyond the constraints of your website. In recent studies from the Relevancy Group, marketers reported that emails with videos had higher click-through rates, and at least 41 percent of the respondents also saw an increase in forwarding and sharing of emails. Because videos offer compelling content and are more likely to generate customer referrals, it would be wise to add them to ongoing marketing activities as well as sales and other promotional emails. Relevant videos can inspire consumers to take action on your offerings when words are insufficient motivators.

 

Pinterest and Instagram

Finally, you should not neglect social media sites like Instagram and Pinterest when adding videos to other social media networks. Most users don’t know they can do this, and that these sites support linking to video content. Both of these photo-sharing platforms have growing communities, and encouraging sharing among followers is an excellent way to increase engagement.

In today’s crowded e-commerce marketplaces, it’s not easy to get the attention of a consumer who routinely gets bombarded with emails and marketing messages. Using videos to set yourself apart from and above the clutter can offer your business a huge advantage over competitors. Videos can reel in hesitant consumers, engage them, and get them back into the sales funnel.

 

If you are looking to propel your business forward with one or more of these methods, SkyLowe is here to help!

Call us today at: 1-855-SKYLOWE

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The Five Best Ways for Small Business Owners to Add Sizzle to Their Visual Marketing in 2019   https://skylowe.com/2019/08/09/the-five-best-ways-for-small-business-owners-to-add-sizzle-to-their-visual-marketing-in-2019/ https://skylowe.com/2019/08/09/the-five-best-ways-for-small-business-owners-to-add-sizzle-to-their-visual-marketing-in-2019/#respond Fri, 09 Aug 2019 12:25:18 +0000 https://skylowe.com/?p=1473 If you want to ensure your small business’ marketing is effective in 2019, one of the savviest moves you can make is to upgrade your visual marketing strategy. While content marketing and social media marketing are core components of effective small business growth marketing, neither works without a detailed visual marketing strategy. Visual marketing means […]

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If you want to ensure your small business’ marketing is effective in 2019, one of the savviest moves you can make is to upgrade your visual marketing strategy. While content marketing and social media marketing are core components of effective small business growth marketing, neither works without a detailed visual marketing strategy.

Visual marketing means the eye-catching visuals you create to accompany your audience outreach efforts. From the blog post headers you create for your content marketing to the stop-you-in-your-tracks images you post on social media platforms like Instagram, Twitter, Pinterest, and Facebook, each component of your visual marketing outreach needs to be strong.

Small business owners who understand 2019’s hottest visual marketing trends are best poised to take advantage of these new shifts in audience engagement. If you want help upping your small business’ visual marketing game in 2019, following are the five best ways to add sizzle to your visual content creations:

 

Duo-Tone Bright Color Combinations

If you do only one thing to upgrade your small business visual marketing in 2019, developing a palette of duo-tone bright color combinations is a must. Branding in 2019 will be all about bright colors combined in simple ways. This isn’t the time to use every color in the rainbow. Choose two bright colors, e.g., bright yellow and bright red, and then create brand assets using just those two tones. Tools like Canva.com or Crello.com make it easy to apply specific colors to your visual marketing brand assets. Develop a detailed strategy of which bright colors you’ll combine together and then work those color combinations into your small business’ marketing throughout the year.

 

Typography

The typography you use in 2019 can make or break your audience outreach campaigns. Now is the time to choose your small business’ typography and integrate your choices into everything from your business’ blog to the visual marketing graphics you create. Choose typography fonts that are dramatic and bold, yet won’t appear dated in a few years. Don’t forget to apply the duo-tone bright color theory to your typography!

 

Gradient Tones 

Gradient tones will be a hot visual marketing trend for small business owners in 2019. Learn to apply gradient colors to components of your visual marketing images and you’ll have nailed this hot trend. Whether it’s the background color in your social media marketing images or the color you use on icons in your content marketing images, 2019 will be the year of gradient coloring.

 

Black and White with Pops of Color

Black and white images with pops of color will be all the rage in 2019. Think black and white with just one item in an image highlighted in a bright neon color. From product images on social media to the background of your website, make sure you’re integrating black and white with a pop of color into your visual marketing strategy.

 

GIFS and Memes

GIFS and memes will continue to be hot in 2019. Start working on your small business’ GIF and meme strategy now if you want this hot visual marketing trend to work for your company. Determine the type of visuals you want to use (animal, abstract, high-speed motion, etc.) and then create a plan-of-action to incorporate your strategy into your visual marketing efforts. Know when to use GIFS and memes and when to opt for traditional visual elements like static images or stock photography. Make sure your GIF/meme strategy aligns with your small business’ brand or you’ll end up looking like you’re trying too hard to capitalize on a marketing trend.

 

Once you discover the five best ways for small business owners to add sizzle to visual marketing in 2019, you’ll wish you had created a detailed eyeball optimization strategy sooner. Small business owners can significantly increase their digital marketing ROI (return on investment) via visuals, but there needs to be a detailed plan in place to do so. Contact SkyLowe today if you are in need of professional design services.

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8 Ways to Get Quality Backlinks Without Spending a Dime https://skylowe.com/2019/07/12/8-ways-to-get-quality-backlinks-without-spending-a-dime/ https://skylowe.com/2019/07/12/8-ways-to-get-quality-backlinks-without-spending-a-dime/#respond Fri, 12 Jul 2019 22:54:59 +0000 https://skylowe.com/?p=1468 A site without backlinks is essentially invisible online. Not only do backlinks determine your page rankings in search engines, but they also show search engines what types of sites and topics relate to your website. Over the years, new platforms, online capabilities, and browser ranking factors have changed the ways that backlinks get built. Today, there […]

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A site without backlinks is essentially invisible online. Not only do backlinks determine your page rankings in search engines, but they also show search engines what types of sites and topics relate to your website. Over the years, new platforms, online capabilities, and browser ranking factors have changed the ways that backlinks get built. Today, there are tons of great ways to build up your site’s backlink profile and get your site recognized by search engines. Here are eight back-linking ideas that you can consider to improve your rankings.

 

  1. Guest Posting

Guest posting has been and will continue to be an excellent way to build high-quality backlinks to your website. Not only do you get the backlink, but you also get exposure as a writer for your niche. Many bloggers have quickly grown their blogs by using guest posting as a backlinking strategy exclusively. And while the waiting period to hear back from some sites may range from a few days to several weeks, it’s undoubtedly worth the effort.

 

  1. Beta-Testing

Try various products related to your niche and post your reviews online. Reaching out to the product maker to let them know of your analysis can result in a link back to your site, which means it’s best to make sure that your review leans more on the positive side.

 

  1. Blogging Hubs

Check out places like GrowthHackers, Medium, ThriveGlobal, and GrowthHub to network and interact with other bloggers. Not only can you get backlinks from them, but you can also introduce yourself to their online audiences and gain quick followers.

 

  1. Quora and Yahoo! Answers

Quora and Yahoo! offer an excellent place for you to display your expertise in your niche. Your profile will include a link back to your site, but you can also find creative ways to weave your offerings into your answers by addressing related questions. High-quality answers can raise your profile and make other users want to link to you.

 

  1. Create Viral Videos

Think of creative videos to make for your site. They can be funny, shocking, heart-warming, or controversial–just make sure they’re entertaining. Great videos have the potential to go viral almost overnight with the help of Youtube, Instagram, Vine, and other video sharing platforms. You can drive crazy amounts of traffic back to your site, and you’ll receive a backlink every time it gets shared.

 

  1. Get on Wikipedia 

Sign up to become an editor on Wikipedia. Then find a topic that’s related to your niche and create a post about it on your site. Try to make your post as data-driven as possible, including any research studies, interviews, and other factual information that you can source. Include a blurb from your post on the topic’s Wikipedia page and be sure to link to it. Getting a backlink from an authority site such as Wikipedia goes a long way in Google’s eyes.

 

  1. Create .Edu Resource Pages

A solid .edu backlink is always useful for link building, as Google places a high amount of trust and authority on these sites, which typically are educational institutions. Make a list of 20 to 30 .edu sites and check out their resource/reference pages. Next, craft a list of resources which match any of the categories. For example, you could compile a list of scholarships within a particular city or a list of online free reading resources. Once you’ve created your post, reach out to the site’s webmaster and suggest your post for inclusion into their resource list. The chances are that they’ll accept it if it’s relevant and helpful.

 

  1. Create Best-Of Lists

Most sites love a good list, and they definitely have the potential to go viral (Buzzfeed is known for their viral list). Your list can be “the best of,” “the worst of,” “the most (XYZ).” Brainstorm your list ideas and think of things your audience likes, such as hobbies, apps, online places, products, etc. Next, create a list that includes 10 to 20 items ranked from best to worst. Be sure to include short blurbs about why you’ve rated them accordingly, and then share this post on online communities related to your niche as well as your social media accounts. You’ll naturally receive backlinks as others share your list, so make it awesome!

 

Though Google updates continue to place stricter rules on the acquisition of backlinks, there are always acceptable ways of doing so. It may take more ingenuity these days, but organic traffic building is still possible.

 

 

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What Does the Future Hold for SEO? https://skylowe.com/2019/06/01/what-does-the-future-hold-for-seo/ https://skylowe.com/2019/06/01/what-does-the-future-hold-for-seo/#respond Sat, 01 Jun 2019 12:36:43 +0000 https://skylowe.com/?p=840 SEO is a term that has developed over the years and these days many people see it as more of a scientific approach to marketing. It’s vital for websites to use content that is optimized for search engines so that they can get as high up in search rankings as they can. Voice Search Will […]

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SEO is a term that has developed over the years and these days many people see it as more of a scientific approach to marketing. It’s vital for websites to use content that is optimized for search engines so that they can get as high up in search rankings as they can.

Voice Search Will Play A Huge Role

There will be strong focus on voice search, and how this is used to expand the current limitations of SEO. Many people now have their own smart technologies that use voice search, and with Google expanding its question and answer knowledge graphs, there will be a steady shift towards voice search queries for content marketing.

Search Engines Can Determine Much More

When it comes to what search engines can do, it’s important to realize that they are getting better at determining what users want, as opposed to just keywords. This means that the overall user experience will be important for the future of SEO, rather than just focusing on keywords or site structure.

Artificial Intelligence Is On The Increase

Despite many professionals focusing on its drawbacks, AI will be beneficial for SEO, as opposed to being something that will negatively impact content marketing. An intelligent search engine, which more closely resembles that of a human being means that SEO can benefit greatly, and it should be seen as a vital tool going forward.

User Experience Will Be The Focus

When considering how SEO might evolve over the coming years, it’s important to consider how Google itself is developing. The search engine is focusing massively on user experience, which means that in the coming years, SEO needs to ensure that deep content is optimized, alongside multimedia so that the content is rich, and users get the very best experience from the websites they use.

SEO plays an important role in ensuring that marketing campaigns are effective. This is why it’s vital that current trends are considered when planning for a successful marketing strategy as they are constantly evolving. Grasping the key components of SEO and its developments means that any marketing strategy can be implented specifically with a target market in mind.

 

 

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Social Media: Four Reasons You Don’t Need to Be on Every Platform https://skylowe.com/2019/05/08/social-media-four-reasons-you-dont-need-to-be-on-every-platform/ https://skylowe.com/2019/05/08/social-media-four-reasons-you-dont-need-to-be-on-every-platform/#respond Wed, 08 May 2019 12:05:31 +0000 https://skylowe.com/?p=845 Most businesses now realize that a full digital presence is crucial to be successful today. Social media is a significant part of that, but correctly managing it can be the tricky part. Most brands believe they need to be on a lot of different platforms, theorizing that it will increase their exposure. However, the reality […]

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Most businesses now realize that a full digital presence is crucial to be successful today. Social media is a significant part of that, but correctly managing it can be the tricky part. Most brands believe they need to be on a lot of different platforms, theorizing that it will increase their exposure. However, the reality can be somewhat different, and there are several reasons it’s not necessary to be on every platform.

1.  It can be counterproductive to be on too many social media platforms

As mentioned, many businesses will sign up to many social media sites believing that is the right approach. However, the more platforms you try to develop a presence on, the harder it becomes, and the more time it takes. You will end up dividing your resources and only doing a mediocre job on each network.

2. Different sites suit different brands

Brands will often make the mistake of believing that all platforms are equal, and they share the same content on them all. There are a lot of issues with this, such as sizing images appropriately for each site and attracting the desired audiences. Using a Twitter strategy on Pinterest, for example, can make you appear unprofessional.

It’s important to understand all of the available platforms and then decide which ones suit you best. Brands that try to be on all of them don’t see the full benefits, or they soon end up with inactive social media accounts. You will see far better results by choosing the right platforms and updating them regularly.

3. Most companies have a standout social media site

If you do some research on different brands, you will find that their presence across various social media sites isn’t as vast as you might expect. Companies that have significant followings on multiple sites are likely to focus their attention on one of them. Here lies the argument for only having one social media platform and doing a fantastic job with it.

As mentioned, if you don’t have a solid strategy for multiple sites, the benefit will be minimal. However, having a robust plan for one of them can yield impressive results. It’s certainly something to consider if you are a small business and don’t have an army of people to run your social media.

4. Best practice social media advice may not be the answer for you

If you do some research, you will find all sorts of information on the best times to post, how often you should do it and which content works best. Of course, specific content works best on particular sites; every business is different, and the key is to measure what works for you. Don’t execute a social media strategy based on the advice of others.

This relatively brief look at social media shows why you don’t have to be on all platforms and how it can even be counterproductive to be on too many. While different sites are suitable for various brands, most companies have a standout social media site. However, their advice on best practices for social media may not work for you. It’s important to either have a solid strategy for each social media platform or merely focus on one or two.

 

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How to Create a Successful B2B Content Marketing Strategy https://skylowe.com/2019/04/09/how-to-create-a-successful-b2b-content-marketing-strategy/ https://skylowe.com/2019/04/09/how-to-create-a-successful-b2b-content-marketing-strategy/#respond Wed, 10 Apr 2019 03:36:08 +0000 https://skylowe.com/?p=732 Creating a successful B2B content marketing strategy is easier said than done; many marketers have different views on what works and what doesn’t. Eighty-six percent of digital marketers are using content as a way to educate and inform their audience, according to MarketingProfs. When you are writing countless pieces of content and dispersing them to […]

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Creating a successful B2B content marketing strategy is easier said than done; many marketers have different views on what works and what doesn’t. Eighty-six percent of digital marketers are using content as a way to educate and inform their audience, according to MarketingProfs.

When you are writing countless pieces of content and dispersing them to several different websites, keep a detailed content schedule and follow these tips for a thriving marketing strategy.

If you aren’t seeing results from your content marketing efforts, then there could be one thing standing in your way of success: relying on your memory instead of writing it down.

Create Measurable Goals

Being able to measure your content marketing results is extremely important for a successful campaign, yet many content marketers fail to create goals. You need to know the results of your campaign in order to find out which content is getting results and which ones aren’t. Do you know what your goal is? Whatever your goal is, make sure it is one that can easily be measured to find out its level of effectiveness.

Write for the Customer

All too often, companies write more for the search engines instead of the customers, trying to cram as many keywords and SEO techniques into each page. This is a big no-no. Not only will the customer not be as interested in reading it, but Google penalizes websites for keyword stuffing and other black hat SEO tricks. Your content should have a natural flow that doesn’t seem forced and will inform and educate your target audience on your industry, company, products or topics of interest.

Also, not every person reading your content is going to be familiar with your industry or the topic, so write in a way that all readers can easily comprehend. Refrain from using vocabulary that your colleagues probably know, but your audience won’t.

Create Content Your Customer Wants to Know

Don’t write content just for the sake of writing it; create useful material that will give your reader information they can use in their daily lives or that they would find interesting.

•   Was there a new study conducted that they might find interesting?

•   Are there any questions customers are constantly asking you that may make a great article?

If you are still stumped as to what a great, compelling topic would be, check out social media. Group discussions in LinkedIn are an excellent way to see some hot topics in your industry. Following industry-related hashtags on Twitter is a valuable resource to learn what content is being shared the most. Once you know what’s trending, create content around that topic. Whatever topics you decide to go with, if your audience won’t read it, then it’s not worth writing.

Invite Your Audience to Sign up for Unique Content

Blogging and website design will help your marketing efforts, but to increase the interest level of your audience, offer a special piece of content that is only available on certain days. For example, create a white paper or e-book and email it to everyone who signs up for it on your website. By doing this, your audience will anticipate this unique piece of content every week, and, if they like what they have been reading, they will go to your website every week to obtain that valuable information.

Be Consistent

Content is King, and consistency is Queen! Sporadically publishing an article will not yield high consumer engagement results. You need to consistently be writing and publishing content. If you are writing a blog once every 2 or 3 weeks, you could be losing a great deal of visitors due to the lack of consistency. Another drawback to being inconsistent is the fact that it could hurt your rankings in Google, especially since they look for websites that have fresh content.

A great way to make sure you are continuously creating content is to use an editorial calendar and keep track of how many times a week you want to publish a blog, guest post or social media posts. In addition, you can use this to map out what topic you want to write about for each day. Create a calendar a month in advance to know exactly what you are going to write about and where the articles are going to be published. This will make your job much easier and more productive.

The tried and true adage still holds: content is king. This will not be changing in the near future. With a measurable goal, trending topics, unique content and consistency, you will not only be boosting your readership and lead generation, but you will also be drastically improving your rankings, making it easier for customers to find you.

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